Three brands.
One passion.
Energy drives performance.
At SSP, we believe great performance
starts with the right fuel.
From the golf course to the racket court and the next generation of sporting talent, we're passionate about creating great-tasting energy bars for
people who love their sport.
Our journey began with SSP Golf, and today our family of brands includes Rally Fuel and Game Bites, bringing convenient sports nutrition to players of all ages and abilities.
A Family Business Built on Experience
Sports Specific Products (SSP) is a family business spanning four generations, with more than 40 years of experience across the sport, leisure and healthcare industries.
From bowling alleys, restaurants and entertainment to manufacturing and innovation, our family has always believed in developing products and experiences that make a difference.
Based in Essex, our business has grown beyond the UK, building relationships and reaching customers internationally.
That same commitment to quality, innovation and customer experience sits at the heart of everything we do at SSP.
From the First Tee to the Final Hole.
SSP Golf is where our journey into sports nutrition began.
For over 16 years, we've been developing golf nutrition products designed to support players throughout their round, combining great taste, quality and convenient energy.
From the opening drive to those all-important final holes, we understand the demands of the game and the importance of staying fuelled and focused.
Today, SSP Golf has built a reputation among golfers around the world, but our passion remains the same: creating great-tasting energy bars that help golfers enjoy their game.
Built for the Court.
Great performance doesn't stop at the golf course, and neither did we.
Building on our experience with SSP Golf, we recognised that racket sports demand the same combination of energy, endurance and mental focus.
From explosive movements and long rallies to those crucial match points, tennis, padel, badminton and squash players need fuel they can rely on.
That's why we created Rally Fuel. Great-tasting, convenient energy bars designed to support players through training sessions, competitive matches and everything in between.
Because when you're giving your all on court, your energy needs to keep up.
Ideal for Juniors and Ladies
We created Game Bites for junior players and active people who want a tasty, convenient snack while training, playing and enjoying their favourite sports. We wanted to offer a smaller bar that is easy to pack, easy to eat and ideal for those moments when you need an energy boost.
Whether you are a junior golfer heading out onto the course, practising your football skills, playing tennis or taking part in a training session, Game Bites fits easily into your routine. It is also for adults who prefer a smaller snack to enjoy around their activities.
We know that busy days can mean going straight from school or work to practice, matches or the golf course, so having something handy in your kit bag makes sense. Game Bites was created with these everyday moments in mind, giving players and families another choice when packing snacks for the day ahead.
Available in Chocolate & Toffee Chip, Cookies & Cream, Salted Caramel and Superberry, there is a flavour for different tastes. From learning a new sport to practising regularly or simply playing for fun, Game Bites is a little boost to take along wherever your game takes you, whatever your goals or ability.